Email Marketing 015: How to use video in email with Jay Moore
The FWD: Thinking Show · Kelly Forst
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Show Notes
Video in email. It's a thing. You can't ignore it.
Well, you can ignore it, but I wouldn't recommend that. :)
Successfully implementing video in your email campaigns can yield higher open rates, and a ton more clicks from your subscribers. If you've been looking for a new way to stand out in the inbox, this is the episode for you.
Producing video has become incredibly accessible and affordable these days. Do you have an iPhone? Great, you're equipped to record video!
To dive deep into this topic, and help equip you with the tools you need to test and optimize video in email, I've recruited our in-house education guru, Jay Moore. Jay has been running a successful webinar series on this topic and shared a few key points.
In this episode you'll learn:
- Why you should test video in your emails
- How to effectively use video in your emails
- What types of videos you should create
- Various tools and software for creating video on a budget
You don't want to miss this. Here are a few links referenced in the episode:
- .
- AWeber's Video in Email webinar replay
- Screenflow
- Camtasia
- Skype Call Recorder
- Wistia's Blog
- Litmus' Blog Posts on Video
Have a question about email marketing? Leave us a message at aweber.com/podcast.