Email Marketing 013: Building an audience in a disruptive industry with Jason Brubaker
The FWD: Thinking Show · Kelly Forst
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Show Notes
We frequently talk about the impact of email marketing on our lives. Email saves us time, helps us grow our businesses, and empowers us to form relationships with people we value. But what about the industries we work in? How is email evolving the way we work?
Digital marketing has the power to disrupt traditional industries. Content creators, entrepreneurs and small businesses can now find and communicate directly with their audiences through engaging new channels.
In this latest episode of the Ask Me About Email Marketing podcast, we take a look into how pro-marketer, successful entrepreneur, and film distributor Jason Brubaker adapts and optimizes his campaigns in an ever-changing industry.
With his website, filmmakingstuff.com, Jason provides a valuable resource for professional and independent filmmakers. He uses email marketing to provide content on topics ranging from screenwriting and producing, to marketing and distribution. In this episode you'll learn:
- How to determine and test the best incentive to attract quality subscribers
- How to avoid making your "Thank You" page a dead-end page
- How to segment your most qualified subscribers into potential buyers
- How to increase engagement with your first followup and promote whitelisting
- Ways to maintain and clean your list
- What stats Jason analyzes to optimize his email campaigns
Get the pencil and pad out, there's a lot of interesting tactics to consider testing here. Here are a few links referenced in the episode:
Have a question about email marketing? Leave us a message at aweber.com/podcast.