Email Marketing 009: Live from Traffic and Conversion Summit 2016
The FWD: Thinking Show · Kelly Forst
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Show Notes
What's the future of digital marketing?
Over 3000 like-minded marketers convened in San Diego last week at the Traffic and Conversion Summit to discover the answer. The host of the summit, Digital Marketer, educated the crowd on what's working today, and where they believe the industry is heading.
The content was enlightening and inspiring. Luckily, podcast hosting service Buzzsprout had a mobile recording studio on hand to capture some audio. I took to the booth with my colleague Meghan Nesta to dish out the main themes that we knew email marketers could benefit from hearing.
Check out the episode below:
In this episode, you'll learn:
- Why you shouldn't propose to cold traffic on your first date.
- How to build relational equity with your subscribers.
- How generic lead magnets could be hurting your lead quality.
- Why its not always about you (but always about your customer.)
Special shout outs to Buzzsprout and Digital Marketer, keep being awesome!
Want to be on the podcast? Visit aweber.com/podcast to learn more.