The Futurists

Quit to win” is the unconventional advice given by entrepreneur Francesco Urso, who has written a book by that title. Urso explains to The Futurists how the best career strategy in a time of turmoil is to create your own company. In this episode, he explains how to surmount the barriers of fear and inertia, to quit your job and start a new venture.

Steve Rosenbaum is an author and entrepreneur who co-founded the Sustainable Media Center, where he advocates for better protection for the users of abusive social media platforms. Now in his new book The Future of Truth: How AI Reshapes Reality, Steve turns his attention to the perils of a digital world defined by the funhouse mirror of machine intelligence. Steve acquaints the Futurists with the perils and potential of AI fragmenting audiences and distorting our collective understanding of subjective truth.

Visualizing the interior of the human body has always presented a major challenge to caregivers. Most medical imaging techniques in use today were first introduced during the past fifty years. Today novel technologies for entertainment are being applied to healthcare. Michael Hollins of the University of Nebraska’s iEXCEL Center joins the Futurists to explain how breakthroughs in imaging and simulation are used to train doctors, nurses, and first responders in the most advanced techniques in the US. For the first time in history, doctors can visualize their patients’ complex metabolic systems at the molecular level.

In this powerfully inspiring talk, Futurists co-founder Robert Tercek shares insights from his four years of collaboration with technologists to build artificial intelligence tools that empower artists to create cinematic stories. In February 2026, Tercek shared these remarks as the keynote speech at the annual meeting of the Hollywood Professionals Association, whose members include the heads of production for the major film studios, TV networks and streaming platforms. At a time when many professional filmmakers are worried about AI, Tercek provides a message of hope and positive change. AI for artists and storytellers is here.

Price is the most important signal in a market economy. But in a distorted market, prices no longer provide reliable information to consumers. For startup ventures, getting the price wrong can be a fatal mistake. Per Sjofors is the “price whisperer.” He uses AI to help companies determine the optimal price to charge for new products. Per joins the Futurists to talk about price-setting strategies in complex markets, commodity markets, and markets dominated by platforms or oligopolies.

In this episode Cecilia Tham takes us through the intersection of science, design, and business to build things that don’t exist yet. As the founder of Futurity Systems, Cecilia leads a team providing Futures-as-a-Service for global companies and government agencies. Moving beyond speculation into active future building and construction. In this episode we also talk about her efforts to build her own digital soul…

Globally the cost of health care is exploding. In the United States, the problem is particularly severe because system is fragmented across many providers and highly inefficient. Economic incentives intensify the problem among private films. Suneel Ratan, CEO of Precognitive, is on a mission to streamline service delivery by building an intelligence layer to provide a single unified care plan across siloed providers. He likens it to a fintech model for health care. Ratan points out that health care is not an infinite resource, which raises the stakes for optimized delivery of personalized care. This is a job for AI. In this discussion, the Futurists covers a range of issues of challenges and areas of inefficiency in health care while driving towards solutions.

An erratic President, a bungled raid on American cities, two fatal shootings by ICE agents, a massive protest by thousands of citizens in Minneapolis and other US cities, and flood of dishonest and misleading statements by Presidential aides and cabinet members: the United States begins 2026 in utter turmoil. Technologist and author Ramez Naam joins the Futurists to share his perspective on the political unrest in American civil society and the collapse of governance norms. Are populist forces fighting against a future defined by accelerating change? Is this a desperate attempt to restore society to a mythical past that never existed? Or is something more sinister afoot? What are the long term effects, domestically and internationally? The discussion includes a range of views on American chaos and some lively debate about the long term implications.

As the founder of The Future of Storytelling, Charles Melcher curates a collection of the world’s most provocative and vivid immersive experiences. To Charlie, future stories won’t be linear or confined to the pages of a book: they will be participatory and responsive. Charlie tells The Futurists what makes this type of drama so effective and memorable. In our modern media landscape, where books and TV shows have become commoditized and formulaic, the most successful stories tend to work harder by engaging all of the senses and the imagination fully. After you hear Charlie’s account of his amazing adventures, you’ll never look at storytelling the same way again.

Global economist Peter Middlebrook has advised governments in many nations on modernization and economic policy, including Malaysia, Indonesia, Egypt, Rwanda, Afghanistan, India, and the UK as well as the United Nations, the EU and the World Bank. He joins the Futurists to share his perspective about the current and future trajectory of capitalist economies and geopolitics. Topics include: the fate of 250 million displaced people; how governments drive up the cost of housing and other assets when they inflate away debt;  what happens when Western nations attempt to combine capitalist economies with socialist policies; why Asia represents the greatest growth opportunity of the future; why the United States seeks to consolidate South America; why the BRIC nations are de-dollarizing trade; why the future economy is both hyperlocal and hyper global;  the illusion of the free market and the growing significance of industrial policy; why multimillionaires are fleeing from the UK; why Western nations need strategic plans.