Season 2 · Episode 5
How should professional services firms invest in their brands post-pandemic?
The Future of the Firm · Source Global Research
April 12, 202223m 24s
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Show Notes
Our latest research reveals the greatest shake-up in what clients tell us is important when working with a consulting firm since we started tracking this metric seven years ago: Having an innovative approach has been replaced by brand & reputation as the most important attribute. Could this signify a flight to brand, caused by the pandemic? To discuss the topic of brands in professional services, Fiona Czerniawska is joined by Beth Ann Kaminkow, Global CEO at VMLY&R Commerce.