More Potential For Ad Slots?
The Future of Podcasting · Dave Jackson & Daniel J. Lewis
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Show Notes
There is a new app where you pay to skip ads. 50% of that money goes to the podcaster. Is this a win-win for all involved? Could streaming satoshis unlock more ways for both the advertiser, the podcaster, and THE LISTENER to benefit?
What ethical considerations surrounding using an ad-skipping feature in podcasting, especially when advertisers pay for ads that may ultimately not be heard?
How might the widespread use of pay-per-skip ad models affect smaller, independent podcasters compared to larger, established podcasts?
Efforts like the Podcast Standards Project aim to set uniform guidelines for metrics and analytics. These initiatives are crucial for bringing coherence to a fragmented industry.
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Dave Jackson, host and educator at School of Podcasting™
Daniel J. Lewis, host and educator at The Audacity to Podcast® and creator of Podgagement®
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