Total Politics is making B2B work without a paywall
The Future of Media, Explained - from Press Gazette · Chris Stone
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Show Notes
At the half-way point of the UK general election campaign Press Gazette sat down with Mark Wallace, hief executive of Total Politics Group, to find out how the company makes free political journalism pay.
Press Gazette asked how the Politics Home, Conservative Home and The House publisher is faring since incorporating in its new form in 2022, and finds out how the business has found a way to hedge against political cycles by selling services on sites targeting both left and right.
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