The Atlantic's winning subscription strategy with CEO Nicholas Thompson
The Future of Media, Explained - from Press Gazette · Chris Stone
May 2, 202440m 51s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.
CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next.
Hosted on Acast. See acast.com/privacy for more information.