Personalisation is paying off for Hamburger Morgenpost
The Future of Media, Explained - from Press Gazette · Chris Stone
September 24, 202526m 47s
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Show Notes
Hamburger Morgenpost head of product Dana Schluenzen tells Dominic Ponsford how offering readers a personalised selection of homepage stories has paid off with higher click-throughs and more returning visitors. This podcast also features insights from the CEO of website personalisation specialists Kilkaya, Tarjei Gilbrant.
This episode is sponsored by Kilkaya.
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