How the FT found a new paying audience with FT Edit
The Future of Media, Explained - from Press Gazette · Chris Stone
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Show Notes
On the 48th episode of Press Gazette's Future of Media explained podcast we speak with Malcolm Moore, the editor of the Financial Times' low-price product FT Edit.
When Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched, he shared his hopes that the new app would entice a group of new paying readers toward the FT - without cannibalising its existing audience.
More than a year on, we check in with Moore to hear (some very promising things) about how the experiment has progressed.
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