Building a Business That Gives Back: Jason Humphrey on Turning Purpose into Impact
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Show Notes
Can doing good also be good for business? In this heartfelt episode of The Future of Finance Podcast, host Marissa Wood talks with Jason Humphrey, founder of the Sun Raising Foundation, about how philanthropy can—and should—become part of your business strategy.
From turning plastic bags into bedrolls for the homeless, to organizing emergency hurricane relief through poker nights, Jason shares real-world stories that prove doing good isn’t just the right thing—it’s smart business.
💡 You’ll also learn:
How the Power Partner Program makes philanthropy easy for busy entrepreneurs
What donor-advised funds are and how they grow tax-efficient charitable giving
The personal financial lessons that shaped Jason’s journey
How your business can launch its own branded Impact Fund with just a few simple steps
💻 Get in touch with Jason: https://sunraising.org
📅 Work with Marissa: https://www.union-financial.com/
⏱️ Timestamps
00:00 – Intro: Doing good = good business
01:16 – What is the Sun Raising Foundation?
02:22 – Origin of the name “Sun Raising” ☀️
03:11 – The Nepal earthquake & Jason’s inspiration
03:34 – Current projects: clean water, solar, and Bags to Bedrolls ♻️
05:03 – Collection bins & community support
06:14 – Surprising benefit: retirees creating bedrolls
06:44 – Lights Out Poker Night: hurricane relief with a twist
08:38 – Over $11K raised for storm victims! 💰
10:14 – How Lisa Green (Marissa’s mom!) won the poker tourney & paid it forward
11:18 – Philanthropy is contagious
12:06 – Making it easier for businesses to give back
12:41 – Power Partner Program explained
14:21 – Union Financial’s own Impact Fund 🎯
15:07 – Annual giving goals and involving the community
16:03 – Where the funds actually go: hands-on grant writing
17:26 – Metropolitan Ministries: a model charity
18:34 – Power Partners = scalable, plug-and-play giving
19:31 – Fee structure: 93% to impact, 7% to run operations
20:43 – Charitable giving = tax savings for businesses and retirees 🧾
23:03 – The four buckets of legacy planning
24:38 – Building long-term client relationships through giving
26:33 – Donor-Advised Funds: grow your giving over time
28:22 – How to start your own Impact Fund
29:20 – Jason’s worst financial mistake: no legal counsel in divorce
30:56 – Best decision: building an 800+ credit score 💳
32:36 – 2025 goals: serve 5,000 meals & grow Power Partners
33:50 – Final message: doing good is just good business
34:52 – How to contact Jason & Union Financial
📌 Hashtags
#BusinessForGood #Philanthropy #SocialImpact #FinancialFreedom #SunRaisingFoundation #FutureOfFinance #UnionFinancial #DonorAdvisedFund #ImpactFund #CharitableGiving #PowerPartners #NonprofitInnovation #BagsToBedrolls