The future of simple rules
An expert in corporate decision making explains why companies that follow fewer and simpler rules are often the best innovators.
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Show Notes
Kathleen Eisenhardt is an expert in strategy and organizational behavior. She studies corporate decision making. She says the most creative companies are like jazz bands. Bound by a few simple rules, they are able to innovate continually. Other companies are like orchestras, tied to rigid scores and complex rules; they find it hard to improvise. If innovation is your metric, Eisenhardt says, having a few simple rules is the best path to success, as she tells host Russ Altman on this episode of Stanford Engineering’s The Future of Everything podcast.
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