Episode 55
The Skyrocketing Value of First-Party Data
For many CPG enterprises, going direct-to-consumer is an urgent priority. So, the key question becomes: How can they best create direct relationships with customers since retailers and advertisers have historically done so? This is Episode 2 of our new series: Customer Data - The Key to Consumer Packaged Goods Success in the Digital-First Economy
The Future of Commerce Podcast
May 3, 202118m 45s
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Show Notes
Guests include:
- Ratul Shah, Head of Product Marketing | Customer Data Solutions at SAP
- Javier Flores, Global Industry Principal | Consumer Products at SAP
- Sunny Neely, Global Solution Director | Consumer Products at SAP
- Ritu Saluja, Global CX Advisor | CPG & Retail at SAP
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