How COVID-19 Impacts Society, Consumer Behavior, and Business Responses
There’s no doubt that COVID-19 is top of mind for consumers and businesses. People are comparing the current situation with the financial crisis of 2008 or September 11th. Is the situation the same or is it different? As our society deals with the situation and consumer behavior shifts, how are companies adapting? In this episode of our B2C Marketing mini-series, guest Fatemeh Khatibloo, Vice President and Principal Analyst at Forrester, shares her views on the similarities and difference on how society deals with the current crisis, as well how companies are adapting to distance buying.
The Future of Commerce Podcast
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Show Notes
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