Consumer Behavior: Viewing The Future
Customer habits have changed, from how we consume + buy to how we watch movies + TV. Learn how top brands are keeping customers loyal and engaged in real-time – and for the long term.
The Future of Commerce Podcast · Jen Bailin, Colleen Fahey Rush
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Show Notes
Host:
Jen Bailin, Chief Revenue Officer, SAP
Guest:
Colleen Fahey Rush, Executive Vice President, Chief Research Officer, Paramount
Introducing the Be Remarkable Podcast
One of the best parts of my role as Chief Revenue Officer is spending time every day with forward-thinking business leaders, experts, and influencers in the customer experience industry. Now you can hear directly from them as well on the Be Remarkable podcast, where we exchange ideas, insights, and explore the future of business and technology together. I am thrilled for you to join the conversation with us.
The guests I interview are finding innovative ways to transform their business and create incredible experiences for their customers around the world. We’ll talk about digital transformation, brand loyalty, personalization, customer support, and so much more.
The first episode with Colleen Fahey Rush, Executive Vice President, Chief Research Officer, Paramount, explores how customer habits have changed throughout the pandemic — from how we consume and buy to how we watch movies and TV. Learn how top brands are keeping customers loyal and engaged in real-time… and for the long term.
COVID has impacted everything from how we shop and buy products and services to how we watch movies and TV.
Customer habits and behaviors are crucial for companies to consider, especially in a world where the average business roadmap is five years old.
In this episode, we explore how brands are:
- Adapting to consumer behavior by using real-time analytics
- Engaging customers for the long-term
- Developing content shaped by customer habits
- Evolving their hiring practices to align with consumers of the future
Read more about consumer behavior in 2022 HERE.