
Episode 56
A Glimpse into the Future of the CPG Industry
As customer acquisition gets tougher, customer retention becomes paramount. What strategies and technology solutions are CPG brands adopting now that will increase customer lifetime value far into the future? This is Episode 3 of our new series: Customer Data - The Key to Consumer Packaged Goods Success in the Digital-First Economy
The Future of Commerce Podcast
May 10, 202116m 29s
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Show Notes
Guests include:
- Ratul Shah, Head of Product Marketing | Customer Data Solutions at SAP
- Javier Flores, Global Industry Principal | Consumer Products at SAP
- Sunny Neely, Global Solution Director | Consumer Products at SAP
- Ritu Saluja, Global CX Advisor | CPG & Retail at SAP
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