1409. #TFCP - The Physics of the Hybrid Model: Balancing Assets and Brokerage in 2026!
The Freight Coach Podcast · Chris Jolly
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Show Notes
Are you chasing every "yes" at the expense of your bottom line, or are you building a business that can actually survive the long haul?
Listen to today's returning guest, Sonne Kahlon of WiDO Logistics, talking about the grit required to manage drayage and warehousing operations in this volatile freight market, cash flow management, the hidden dangers of 120-day payment terms, and why not every customer is a good customer for your transportation business.
Sonne shares his "aggressive patience" strategy for navigating port competition, shifting import volumes, the impact of tariffs on the Pacific Northwest, and the importance of staying independent versus taking on venture capital.
Whether you're an owner-operator or running a freight brokerage, this conversation is a masterclass in operational discipline and high-level logistics strategy!
About Sonne Kahlon
As a visionary entrepreneur and problem solver, I am the Founder and CEO of Wido Transportation & Logistics, an asset-based warehousing and transportation company serving the entire U.S. With over 20 years of experience in logistics, I started my journey as an OTR truck driver and built my business from the ground up. Wido offers a wide range of services, including drayage, over-the-road trucking, warehousing, distribution, and more.
Additionally, I also head our newest venture Expand Freight, a cutting-edge asset-less brokerage that handles all facets of logistics—trucking, warehousing, drayage, and special projects—backed by top-tier logistics technology for optimal efficiency and visibility. Through commitment and innovation, I've consistently expanded our capabilities and solutions to meet the ever-evolving demands of the industry. We have a track record of progression & commitment and are consistently growing and connecting problems to solutions.
Connect with Sonne
- Website: https://widologistics.com/
- Email: [email protected]
- LinkedIn: https://www.linkedin.com/in/sonne-kahlon-179201137/
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