1375. #TFCP - The Enterprise Gatekeeper: Why Your Lack of EDI is Killing Your Growth!
The Freight Coach Podcast · Chris Jolly
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Show Notes
Find out if EDI is still the backbone of scalable freight operations and what happens when you stop penalizing brokers for growth in this episode with our returning guest, Brad Perling of Bitfreighter!
Brad shares why their EDI-first freight technology strategy is quietly reshaping shipper integration, automated quoting, and brokerage scalability.
Brad and I talk through why EDI remains the most reliable foundation for freight data integrity, how unlimited EDI messaging pricing removes one of the biggest cost barriers for growing brokerages, seamless integration through APIs and RPA across TMS platforms and load boards, and how real-time quoting analytics are driving millions in new revenue for customers.
If you're a freight broker or shipper looking to scale without breaking your tech stack or your budget, this conversation lays out exactly why EDI (if done right) is still a competitive advantage in modern freight tech!
About Brad Perling
Brad Perling is the CEO and co-founder of Bitfreighter. With over 15 years of experience in the industry and growing 2 successful brokerages, Brad's deep understanding of logistics challenges has fueled his passion for finding better software solutions. He knew there was a need for a disruptive new model in the EDI space and was determined to create it. He has a passion for aviation and enjoys playing hockey and golf while spending time with his wife and 2 kids.
Connect with Brad
- Website: https://www.bitfreighter.com/
- LinkedIn: https://www.linkedin.com/in/brad-perling-5a101655/
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