1281. #TFCP - Truth vs. Hype: What's Really Driving the Freight Market!?
The Freight Coach Podcast · Chris Jolly
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Show Notes
What do today's freight market conditions really tell us, and how can carriers and brokers use data the right way to stay profitable? Dean Croke from DAT Freight & Analytics joins us to break down the real story behind flat spot rates, capacity velocity, and why AI-driven data isn't always reliable!
Dean and I also talk about the financial discipline it takes for owner operators to survive, the importance of tracking P&Ls and return on capital, and how strong broker-carrier partnerships deliver real value!
About Dean Croke
Dean is the Prinicpal Analyst at DAT Freight & Analytics, the leader in market and pricing intelligence and operates the largest truckload freight marketplace in North America. He is a Global Supply Chain and Logistics Executive specializing in freight market analytics, multi-modal freight flows, thought leadership, and the application of business intelligence using digital technologies.
Connect with Dean
- Website: https://www.dat.com/
- LinkedIn: https://www.linkedin.com/in/deancroke/
- YouTube: https://www.youtube.com/@datfreight
- DAT iQ Help Center: https://iq.support.dat.com/
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