1156. #TFCP - How Do I Sell To Enterprise Shippers?!
The Freight Coach Podcast · Chris Jolly
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Show Notes
In this episode, Sara Black of Luminaries Consulting brings valuable insights from her extensive background in sales training within the logistics industry!
Sara highlights the critical components of enterprise selling, the advantage of cold calling and in-person meetings over digital sales approaches, diverse sales strategies tailored for various customer sizes, the significance of thorough research before engaging with enterprise clients, and balancing key performance indicators with the quality of interactions!
About Sara Black
Sara Black is a Partner & Co-founder of Luminaries Consulting - helping Logistics companies of all shapes and sizes get, keep, and grow their ideal customers. Sara grew her career at Coca-Cola Enterprise, CH Robinson, and Land O'Lakes and In 2018 Sara & Holly LaBoda launched Luminaries Consulting. Sara loves working with logistics leaders to help them achieve their goals, whether that is improved results, a winning sales strategy, or upskilling talent.
Connect with Sara
- Website: https://www.luminariesconsulting.com/
- Email: [email protected]
- LinkedIn: https://www.linkedin.com/in/sarablack-warden/
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