1150. #TFCP - Understanding Your ICP & The Secret to Targeted Growth!
The Freight Coach Podcast · Chris Jolly
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Today, we've invited Will Haraway to join the show to talk about his substantial background and experience in freight marketing and the founding of Lead Coverage!
Will emphasizes the significance of clearly defining an Ideal Customer Profile (ICP) to excel in business development, the vital role of Customer Relationship Management (CRM) systems for enhancing visibility, team alignment in tracking customer interactions, improving retention, and attracting new customers!
About Will Haraway
Will Haraway has 20 years of executive experience in B2B Technology Marketing.
Will is a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, Atlantix Global Systems, American Software, and Rubicon Global improve their brand reputations with marketing results that help increase sales.
Connect with Will
- Website: https://leadcoverage.com/ / https://therevenueengine.com/
- Email: [email protected]
- LinkedIn: https://www.linkedin.com/in/willharaway/
📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎
🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!
🤝 Shoutout to my sponsors!👇
- Denim | https://info.denim.com/chrisjolly
- SPI Logistics | https://spi3pl.com/
- Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly
- Revenova | https://revenova.com/freightcoach/
🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.
To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.
🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇
▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw
📷 https://www.instagram.com/thefreightcoach/