![E008 - Common Struggles [Affiliate marketing]](https://pbcdn1.podbean.com/imglogo/image-logo/20058005/The_Free_Toaster_Podcast_Logo_1_9g674.jpg){kind=logo}
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Show Notes
Today, we discuss the most common reasons that lenders don’t hit their volume, account quality, and growth goals in the affiliate channel. Based on Carlos’ experience talking to lenders in his affiliate marketing agency, New Market Growth.
Common struggles:
- Cross-functional dysfunction
- Model misalignment
- (Non)compliance
- Application friction
- Mispricing
- Access to big affiliates
- Concentration
- Cold starts
- Lack of differentiation
- CPA game
- Thinking it’s easy
Timestamps:
(00:00) Common Struggles in Affiliate Marketing (03:00) Reason 1: Lack of Cross-Functional Effort (04:54) Reason 2: Misaligned Targeting Model (06:36) Reason 3: Approval Rate Issues (07:59) Reason 4: Application Friction (09:01) Reason 5: Uncompetitive Pricing (10:39) Reason 6: Missing Major Marketplaces
Where to find Carlos:
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