![E002 - The Game [Affiliate marketing]](https://pbcdn1.podbean.com/imglogo/image-logo/20058005/The_Free_Toaster_Podcast_Logo_1_9g674.jpg){kind=logo}
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Show Notes
Episode 002: In this episode, we describe affiliate marketing for lenders with tangible examples. From there, we talk through the dynamics of the affiliate game and how affiliate partnerships are structured. This provides a baseline 101 for anyone unfamiliar with the topic, and a recap for those who are more familiar with this space.
Additionally, we discuss:
- What mindset to bring to the game
- Our super-lever: approval rate
- Notes for performance marketers new to affiliates
Timestamps:
(00:00) Introduction (01:04) Exploring Affiliate Coverage In Google Results(03:15) Behind the Scenes of Affiliate Marketing
(05:49) Affiliate Deal Structures and Dynamics
(10:40) Optimizing Conversion Rates
(17:09) Our Super-Lever: Approval Rate
(24:00) Cautions for Performance Marketers
(26:55) Recap and Final Thoughts
Where to find Carlos:
Find Us:
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