E001 - How New Balance's CMO Turned Around A 15-Year Decline
Audio is streamed directly from the publisher (mcdn.podbean.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
What we learned about brand marketing from New Balance's turnaround.
TL;DR - For 15 years, New Balance watched its revenues decline. Consumers saw its sneakers as “dad shoes”—safe, comfortable, but uncool. Traditional direct-response marketing wasn’t reversing the trend. In April 2020, a new CMO, Chris Davis, arrived with a bold idea: flip the marketing mix from a 70% reliance on direct-response ads to a brand-led approach. It was a big gamble that took nearly 19 months to pay off, but when it did, New Balance emerged as a revitalized global brand.
Written version:
https://www.thefreetoaster.com/p/how-new-balance-s-cmo-turned-around-a-15-year-decline
About Us:
The Free Toaster is a newsletter for at the intersection of marketing, lending, and fintech. We deliver news, data, and insights (like today's episode) to help you acquire more customers. Sign up to get it shipped weekly to your inbox.
This show is produced by Ghostmode.co, a media production studio for B2B Newsletters & Podcasts. To discuss how we can help with your show, contact us at [email protected].