299: From $0 To $20M In 2 Years: How Happy Skin Co. Founder Dylan Mullan Went Viral

Dylan Mullan took an extremely unconventional path to entrepreneurship.

While he was in school, Mullan was convinced he wanted to be a lawyer, until he started taking classes at university and realized that he hated them. After that, he spontaneously took an acting course and spent almost five years as an actor. It was eventually a desire to have more control over his life that led him and his business partner to launch Happy Skin Co together.

Through a mixture of hard work, strategic decisions, and a deep investment in understanding their target customer, Mullan managed to grow his at-home hair removal business from $0 to $20 million in just two years.

In this interview, Mullan maps out exactly what this path to explosive growth looked like. He breaks down his approach to everything from market research to Facebook ads and explains why mindset is ultimately an entrepreneur’s most valuable tool.

If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at [email protected] to let us know.

Key Takeaways

• The path from aspiring lawyer to aspiring actor, and how Mullan eventually wound up in the world of entrepreneurship
• A look into Happy Skin Co’s early days, from long nights of planning to packaging products in Mullan’s living room with friends and family
• The turning points that catapulted the company from $0 to $20 million in 2 years
• How Mullan approached market research and influencer marketing in the early days
• What the impact of Covid-19 has looked like for Mullan and his team, and the new opportunities it has opened up
• Mullan’s best advice when it comes to creating profitable Facebook ads
• An overview of the Happy Skin Co product development process and a sneak peek into what’s next
• How to deal with industry copycats
• Why Mullan is a huge advocate for visualization and believing in yourself