Katerina Schneider | Reinventing the Vitamin Industry from the Ground Up with Ritual

Katerina Schneider is the founder and CEO of Ritual, a health technology company that is reinventing the vitamin. Their number one priority is traceability so customers know where all the ingredients come from and why it’s there. We spoke with Kat about her early days immigrating with her family to the U.S. from the former Soviet Union and living in a welfare hotel in Brooklyn, working at Lehman Brothers on Wall Street during the crash of 2008, leaving her job as a VC to start Ritual when she was 4 months pregnant, her advice for entrepreneurs and what she thinks is the top skill every entrepreneur should have, the issues she sees with the vitamin industry and where it’s headed, and much more! SUBSCRIBE TO OUR NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > [email protected]

The Founder Hour · Katerina Schneider, Patrick Tanahan, Nerses Aposhian