Listeners, I'm so excited to have you here. It's the week of Christmas and I know you are probably running around but I'm grateful you're listening and being a part of Small-Minded this week. Today's episode is action oriented as I give specific and clear instructions on how to boost your engagement with minimal effort and minimal time. So how do you do this? First, I would open a Google Doc, Dropbox Paper, or a notebook to jot these down as you go. Facebook Platform:
- Facebook creator studio or business suite
- Posts & Stories tab
- Scroll through and find your top 1-5 posts with the highest reach
Option 2 for Facebook Platform:
- Insights tab - content
- Change date range to "this year"
- Click "ads and posts" - uncheck ads
- Select Facebook or Instagram
- Click on reach, likes & reactions, comments, shares, saves to see which posts rise to the top
Instagram from your phone:
- Go to your account
- Hit the hamburger menu
- Select insights from the pop up menu
- Click "content you shared"
- Be sure that date range is set to "last year"
- Adjust for the metric you wish to measure
On December 26, create and schedule a post that says how much you love to reflect at this time of year and look back on what resonated most with your followers in the past 12 months, like a VH1 annual countdown - I lived for those. From 12/27-12/31 copy and paste and schedule your most reached post.
- Copy and paste and schedule your most commented
- Most shared
- Most viewed
- Most clicked
Best part: it's done AND it's already proven to be highly engaging content MKM SOCIAL SCHOOL IS OPEN COMMERCIAL Feeling happy, free, confused, and lonely all at the same time? Sometimes business ownership can be miserable and magical, yeah? Especially at this time of year! But don't worry business owner, everything will be all right if you keep me next to you! I'm Molly, and I've helped small-town small businesses strategically market their businesses on social media for over 5 years. We approach marketing in the small town way: so that it's more authentic, less sales-y, and more effective. And next year from January-March, I'm sharing my best marketing strategies with YOU!
I don't know about you, but I'm feeling '22! Starting in January, we are going to dive into your 2022 business goals and outline your marketing strategy in your social media, website, and email marketing so you don't have any more blank spaces in your marketing calendar and you can grow the business of your wildest dreams. You know all too well what it feels like to try to market your products and services on the fly. With this 12-week program, you'll know when and how to talk about your 2022 offers and feel confident that your marketing efforts are working for you. ...are you ready for it? Training Topics January: Social Marketing 101 (overview of socials - pick your poison) February: Website Best Practices March: Email Marketing Best Practices Who is this for?
- Small town small business owners
- Business owners who want to know not only what to say but how to say it
- Business owners who want to bring all their marketing channels together so they work together to tell your story and authentically connect with your audience & community
- Want to network with other small business owners
- Work well in an online format
Get all the details on signing up at mollyknuthmedia.com/shop! Janey Stahl Coaching Its year end and you're probably reviewing 2021s performance as you prep and plan for next year, right? For me at MKM, that looks like updating pricing, updating contracts, prepping for taxes, assessing profit/loss, etc. as I make a game plan for structure and services in 2022. But I didn't start out in the first year (or the first 4!) knowing how to do this. Do you? Do you know which areas of your business you need to focus on building next year? Do you know which steps to take to make those improvements? As you know, revenue does NOT equal profit or take home pay in your business. So how do we grow more than just the gross revenue and actually make some money in 2022? Thankfully, my friend Janey Stahl is a fractional CFO and she is an expert in just this type of thing. She helps business owners see that sustainable profitability requires high performance in
all areas of their business. And with her expertise, she guides them through the process of analyzing profit, offers, services, products, and time spend so that business owners can work smarter in the exact areas that will keep their business working profitably for years to come. Right now, Janey is offering a free assessment to help you determine which area of your business could be improved in '22 and it's FREE! In this guide she walks through creating your unique business plan for next year and identify specific steps you should take to strengthen your business' foundation! Go to
janeystahl.com/smallminded to download the free assessment today! Follow for More Follow Small-Minded on
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