Episode 21: Do This, Not That on Social for your Business

Business owners: you've got a lot on your plate. But you don't really need me to tell you that do you. From ordering new product to filling in your inventory spreadsheets to preparing 1099s to taking down the holiday decor to getting back into the swing of things to keeping up to date on the news to writing down your goals for the new year to trying to learn the newest social media platform while creating posts and responding to DMs… Phew! Something's gotta give. So to make it simple for you, I've compiled a list of "Do this, NOT Thats" to help you keep your social media strategy S-I-M-P-L-E this month. Let's give you some best practices that you can DIY and some social media urban legends you can leave behind for 2020. Do This: Pick a topic of focus Select one thing you're going to talk about all month. Maybe you want to share who your business is or feature a specific service you offer or launch a new offer. But pick just one BIG topic. As you go through the month, make sure all your social posts tie into that BIG topic. This will create consistency for your followers, and it will help you organize and plan what to share. NOT That: Go in without a plan Don't get me wrong, it's happened to me more than once, particularly in busy seasons. But I know that when I don't have one grounding idea to get me through the month, I'm haphazard, half-assed, and I usually don't drive sales. Plus I'm feeling the immense pressure of "what do I share today?" Do This: Look at the number of comments, saves, shares and video views to determine success These are those "engagements" you've been hearing all about. It means people stop scrolling and pay attention to what you're sharing. This means you've connected with them on something on a higher level. These are harder to get, but more worthwhile in the algorithm. NOT That: Focus only on likes Likes are great, and they are low-hanging fruit, but don't equate your success with like counts. I've known small pages to have mighty loyal followers and large pages whose metrics are inflated by bots from fake accounts. If people are interacting and starting discussions with you, you are doing something right. Do This: Post at specific times and at a frequency that works for you NOT That: Go in posting streaks or post back-to-back Do This: Help your followers by providing real tips and education NOT That: Worry that you're giving up too much for free Do This: Show your Face NOT That: Make your business faceless