203: "Tee Shirt Gun Energy" with Merch Mentor Amanda Hofman of Go To Market Studio
The Found Podcast with Molly Knuth · Molly Knuth
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Show Notes
She's back! In this action-packed follow-up episode, Amanda Hofman — one of the founders of NYC-based Go To Market Studio — returns to The Found Podcast to talk all things strategic merch.
We first met Amanda in Episode 157, where we dove into her career journey and how she built a company rooted in intentional, anti-boring custom merchandise for brands that want to stand out and create lasting impressions.
In this 2025-focused conversation, Amanda and I get tactical about:
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How to make branded merch that actually gets used (and remembered)
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Why merch should be part of your strategic marketing plan—not an afterthought
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Specific ways service-based businesses, speakers, coaches, and digital brands can integrate merch into their sales funnels and brand experiences
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Trends in merch design, sourcing, and storytelling that can help you level up in the new year
- Actual examples of real businesses and how Amanda would coach them to create and use merch
This is a must-listen episode for anyone planning a product launch, team retreat, client gifting campaign, or live event.
If you want to grow your visibility and deepen your connection with your audience in a tangible way—this is your episode.
🔗 Connect with Amanda:
Website: Go To Market Studio Instagram: @gotomarketstudio
🎧 As heard on the podcast:
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