202: Stories That Sell: Engaging Strategies for the Digital Age with Jenn Hanson-DePaula
The Found Podcast with Molly Knuth · Molly Knuth
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Show Notes
What if marketing your book didn't feel overwhelming, or like you were blindly throwing posts into the social media void? In this episode of The Found Podcast, I sit down with book marketing expert Jenn Hanson-DePaula to talk about sustainable, strategic ways to reach your ideal readers—without selling your soul or spending thousands on fleeting publicity.
And while a majority of our conversation is about marketing books (and what we're currently reading!), the skills and strategies Jenn shares are applicable to any listener who is marketing a product or service.
With over 24 years in the industry, Jenn has helped everyone from first-time self-published authors to New York Times bestsellers craft marketing strategies that actually work because they're built around clarity, connection, and the author's unique voice.
We talk about:
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The biggest mistakes authors make when launching a book
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Why you don't need to be everywhere or do "what everyone else is doing"
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The difference between trend-chasing and relationship-building
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How to create a book marketing strategy that serves you for the long haul
Whether you're preparing for your first launch or trying to revive a backlist, Jenn's wisdom will help you feel empowered, equipped, and excited to connect with the readers who truly need your words.
Links & Resources:
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Learn more about Jenn & her services here: https://jenndepaula.com/
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Take the free Author Platform Quiz or access other FREE resources here: https://jenndepaula.com/free-downloads
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Follow Jenn on Instagram: @jenndepaulabookmarketing
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Listen to her podcast: Book Marketing Simplified
Sponsor Shoutout:
Today's episode is brought to you by Hey Sister! — a one-day event created for rural women craving in-person connection, authentic conversation, and fresh inspiration for life and work in small towns. Happening Thursday, May 22, 2025, in Washington, Iowa with incredible speakers, hands-on activities, and tangible takeaways for your personal and professional life.
🎟️ Grab your ticket at heysisterevent.com and come find your community of like-minded women this spring!