Union Berlin - How Germany's coolest club is being successful while avoiding gentrification
Union Berlin are this year's Bundesliga success story, but how can they lead the league and retain their soul?
The Footballco Business Podcast
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Show Notes
This week we're speaking to Union Berlin's Christian Arbeit, a man who as well as being the club's communications officer is also their stadium announcer and possibly their biggest fan. We talk to Christian about the rise of Union and how this newfound success has (or hasn't) changed the club's identity. We also discuss the role of the stadium and the fans and how the club mirrors the city it was created in and represents.