Paddy Power: How to hijack the World Cup with Lee Price, former Head of Mischief at Paddy Power
Rainbow Russians and Paddy Power's campaign for the 2018 World Cup which saw Paddy Power donating £10,000 to LGBTQ charities in Russia for every goal the Russian team scored during the tournament
The Footballco Business Podcast
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Show Notes
This week we're talking to Lee Price, former Head of Mischief at Paddy Power. During his time with the bookmaker, Lee was responsible for Rainbow Russians, Paddy Power's campaign for the 2018 World Cup which saw Paddy Power donating £10,000 to LGBTQ charities in Russia for every goal the Russian team scored during the tournament.
As well as talking about the creation of Rainbow Russians, Lee discusses other famous Paddy Power football campaigns, from 'painting' a George Cross on a polar bear to Nicklas Bendtner's pants and un-sponsoring Huddersfield Town's shirt.