Ep95 - NYC Startup Life and The Protein Hustle - Ryan of Protings
The Food Startups Podcast · Hema Reddy
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Show Notes
Ryan Wiltse was working as a CPA. Common to many guests on the show, along with his cofounder, he realized that they wanted more than the status quo; a higher calling than the "cubicle finance life".
So they founded a healthy snack food company out of Brooklyn. Their first product is named ProTings, A vegetable snack with 15 grams of protein per serving. Ryan explains the "why" behind the product, the problem they solve and how they are growing the company:
- Marketing at fitness and bodybuilding events
- On nutrition label panels and balancing taste, ethics, and health
- Distribution strategies for the company (You can find it at Wegmans!)
- Usability advantages of their snack
- The transition from full time job to startup mode
- Making it work financially as a startup in NYC
- Why Qwest nutrition has had phenomenal growth + success
- The Food X Cohort - how it has helped the company
- Raising capital and the future
- Advantages of a finance/accounting background in running a food startup
Selected links from the episode: Protings Contact Ryan - contact Ryan. Qwest Nutrition Rabobank