Ep106- The Grocery Shopper 2.0 with Sam of the Sage Project
The Food Startups Podcast · Hema Reddy
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Show Notes
In today's interview we talk about the paradox of choice and the power of data.
As Sam Slover mentioned in the interview: "If you think of a grocery store with a huge aisle of 60+ yogurts to choose from, but each of those yogurts has a slightly different (nutritional) profile", how do you choose the healthiest yogurt to eat?
Sam's company, the Sage Project, is working to make in-store recommendations based on your dietary needs and help to decipher product transparency to the end consumer. Food product labels have it's limitations. Think of a "smart wikipedia for food data".
What do "all-natural" and "made in small batches" mean in terms of nutrition and the preparation of a food product?
They are working with a number of retailers in Whole Foods to bring the project to reality. Listen and learn how a data-driven company is on the path to transform our shopping experience:
- Personalized nutrition - why it matters
- Sam's personal journey and how the idea for Sage came about
- How self-tracking has had a positive impact in Sam's life (see Wrap Genius)
- The positive benefits of personal tracking
- How we can get started on data tracking
- Why transparency and nutrition can be overwhelming at a grocery store
- Buzz words and the confusion of customers
- Ways for food startups to get involved
- Empower consumers to be healthier
Selected links from the episode: The Sage Project Wrap Genius The Rational Optimist Shaping Things by Bruce Sterling