Potato, Potata
UPenn Professor and author, Peter S. Fader, is our guest on Shop Talk. Peter is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School and his expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. His latest book, The Customer-Base Audit, encourages marketers to put the customer first for success. Caught My Eye looks at the country of Turkey’s name change and a new documentary about Miss Cleo. Laurens Hammond, inventor of the Hammond Organ, is our Business Birthday. We’re all business. Except when we’re not.
Audio is streamed directly from the publisher (pscrb.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
UPenn Professor and author, Peter S. Fader, is our guest on Shop Talk. Peter is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School and his expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. His latest book, The Customer-Base Audit, encourages marketers to put the customer first for success. Caught My Eye looks at the country of Turkey’s name change and a new documentary about Miss Cleo. Laurens Hammond, inventor of the Hammond Organ, is our Business Birthday.
We’re all business. Except when we’re not.
Apple Podcasts: apple.co/1WwDBrC
Spotify: spoti.fi/2pC19B1
iHeart Radio: bit.ly/2n0Z7H1
Tunein: bit.ly/1SE3NMb
Stitcher: bit.ly/1N97Zqu
Google Podcasts: bit.ly/1pQTcVW
Pandora: pdora.co/2pEfctj
YouTube: bit.ly/1spAF5a
Also follow Tim and John on:
Facebook: www.facebook.com/focusgroupradio
Twitter: www.twitter.com/focusgroupradio
Instagram: www.instagram.com/focusgroupradio
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.