The Runner at the Centre with Matthew Dodge, MD International at Brooks Running (2022)
The FMCG Guys · Dwyer Partners
September 23, 202344m 34s
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Show Notes
Matthew Dodge is the Managing Director International (EMEA + APAC + LATAM) at Brooks Running, one of the leading and fastest growing players in the performance running category.
In this Episode, you'll learn about: – Matthew's unique career story: from lawyer to General Manager – A North American Leading in Europe – The Brooks Story: how a 100+ year old company has recently become a category leader – The Brooks Go-to-Market strategy – Specialists' as brand ambassadors and putting the Runner at the Centre