257. Ross Farquhar, Marketing, Innovation & Sustainability Director at Little Moons: From Viral Boom to Global Brand
The FMCG Guys · Dwyer Partners
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Show Notes
When Ross Farquhar took over the role at Little Moons, a viral TikTok moment unexpectedly catapulted the brand into the spotlight, driving a 2000% sales spike in just one week. In this episode, Ross shares how he and the team turned that overnight success into long-term brand growth — transforming a mochi novelty into an increasingly global snacking player. Drawing from a career spanning Cadbury, Diageo, agency life, and hospitality, he explains how to scale a distinctive brand through smart innovation, clear positioning, and deep consumer empathy.
Tune in to hear about:
- How a single TikTok video led to 2000% sales growth
- Turning virality into lasting brand equity and retail expansion
- Why frozen snacking is an untapped category with huge potential
- Balancing brand, performance, and social strategy
- How innovation, trends, and shopper empathy drive growth
- Lessons from a career across blue-chip FMCG, agencies, and start-ups
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian