246. Search: Entering the AI / LLM Era with Charley Hackerson (CRO at Botify) and Richard Lim (CEO at Retail Economics) - Live at AWS and co-hosted by Marco Kormann
The FMCG Guys · Dwyer Partners
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Show Notes
In this special episode, recorded live from AWS's Shoreditch office, we launch a brand-new 5-part series with Amazon Web Services. You can also watch the episode here: https://youtu.be/RXWMOA46Em8
Together with Marco Kormann (AWS), we explore how Generative AI is reshaping the way consumers search, discover, and shop — and what that means for brands and retailers. To do that, we are accompanied by two star guests: Richard Lim, CEO at Retail Economics, and Charley Hackerson, CRO at Botify.
Tune in to learn about:
- How GenAI is disrupting the consumer journey and rewriting the rules of search
- Why traditional SEO tactics aren't enough in an LLM-driven world
- What agentic retail means — and how it could transform FMCG buying behavior
- The role of data infrastructure and governance in staying AI-ready
- How leading retailers are adapting their digital strategies to remain visible and relevant