244. Christina Rapsomanikis, VP Connected Commerce at Mars Petcare: From Channel to Central: The changing role of Digital in modern FMCG
The FMCG Guys · Dwyer Partners
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Show Notes
Christina Rapsomanikis is VP of Connected Commerce at Mars Petcare. From sales at Unilever to launching her own DTC business and leading digital at Coty and now Mars, Christina has seen the evolution of e-commerce from every angle. She joins us live from Mars' London offices to talk about how digital has moved from the sidelines to the center of FMCG strategy.
Tune in to hear about:
- Christina's career journey across FMCG, beauty, and pet care
- What "Connected Commerce" really means at Mars
- Why consumer-centricity is more than a buzzword
- Building internal alignment with data and tools
- How leadership has evolved in the hybrid work era
- The rise of digital as a core FMCG growth engine
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian