236. Marco Brucato, Head of eCommerce D2C EMEA Growth at Beko Europe: Unlocking FMCG & Appliances DTC
The FMCG Guys · The FMCG Guys
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Show Notes
Consumer Goods Brands going Direct-to-Consumer has been a hot — and sometimes controversial — topic in the industry. It's a great way to capture first-party data, but is it always a money-losing game? Can DTC actually work at scale and drive real value?
To explore what successful models look like, Marco Brucato, Head of eCommerce D2C EMEA Growth at large-appliance leader Beko, joins Daniel and guest co-host Rob Nowell from Medium Marketing (also strategic partners in events like Candid Commerce).
Tune in to hear about:
- How Marco has built and scaled DTC in multiple Consumer Goods categories
- The differences between DTC in Appliances vs. Food
- Making DTC incremental — not a threat to retail partners
- The current state of the Digital Shelf
- Competitive advantages from owning first-party data
- Scaling an eCommerce organization from the inside
- Real-world AI use cases
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian