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131. David Pivk, Chief Marketing & Digital Officer at Active Brands on Building Brand-Centric Communities

131. David Pivk, Chief Marketing & Digital Officer at Active Brands on Building Brand-Centric Communities

The FMCG Guys · Dwyer Partners

February 3, 202452m 27s

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Show Notes

David Pivk is the Chief Marketing & Digital Officer at Outdoor Apparel & Equipment company Active Brands. He joins Efrain and Daniel to explain his career journey from Slovenia to NIKE and his current role and how he approaches an omni-channel world.

This Episode is brought to you by Softserve. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/

In this conversation, you'll hear about:

  • The dynamics and balancing investments between brand and performance marketing
  • DTC: from darling to potential headache. What's next?
  • Independent specialty stores' role
  • Building a community around a brand
  • Leading teams in good and bad times

More:

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