127. Sri Ganesh Santhiram, Sr. Director Digital Retail EMEA at Canada Goose on Building a Premium Customer Journey
The FMCG Guys · Dwyer Partners
January 20, 202436m 31s
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Show Notes
Canada Goose is one of the key players in the premium outdoor space, especially with its iconic jackets. Their Senior Director Digital Retail EMEA, Sri Ganesh Santhiram, joins us to speak about how they are creating a true premium experience across channels.
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
In this conversation, you'll hear about:
- Changing Sectors and Categories: from football to consumer goods and luxury
- Creating a seamless omni-channel experience
- Translating a luxury value proposition across Channels
- Balancing DTC and wholesale
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian