126. Katrina Smart, Commerce Media Director Europe at The Mars Agency: The Retail Media Rise in Europe
The FMCG Guys · Dwyer Partners
January 17, 202434m 7s
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Show Notes
Katrina Smart heads up Retail Media in Europe for The Mars Agency. Get their Retail Media Scorecard here: https://www.themarsagency.com/post/retail-media-report-card-europe/
In this conversation, you'll hear all about the current Consumer Goods Commerce Media scenario in Europe and where it's headed to through:
- The evolution of Retail Media in the last 3 years
- Particularities of the European landscape
- Connected Commerce in FMCG
- Key challenges for Consumer Brands
- Action items for brand owners in the current media scenario
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
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- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian