125. Michele Dainty, Head Of Shopper & Display at pladis: Shopper Marketing 2.0
The FMCG Guys · Dwyer Partners
January 13, 20249m 55s
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Show Notes
Michele Dainty, Head of Shopper & Display at pladis UK & Ireland sits with Daniel at the Retail Media Summit UK to speak about Retail Media's impact on Shopper, Marketing and Sales.
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
Tune in to hear about:
- Retail Media: from cardboard in a store to targeting shoppers full-funnel
- The impact RM has had on Shopper and Marketing
- In-store activations: how the data's evolved in the last years
- Where Trade/Shopper Marketing sits in the current scenario
- Their McVitties Brand campaign
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian