124. Dario Tarulla, SVP Innovation Americas at Heineken: Creating a Unique Brand Experience
The FMCG Guys · Dwyer Partners
January 10, 202447m 21s
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Show Notes
Dario Tarulla is the SVP of Innovation Americas at Heineken, role he recenlty took up after being the CMO of Mexico. He joins Christina and Daniel to share his Marketing and Commercial wisdom.
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
In this episode, you'll learn about:
- The beer footprint in the Americas
- Low Alcohol, mixes and lower calorie alternatives
- How Heineken links its brands to events to create an emotional connection
- Exploring DTC and platforms as commercial channels
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian