123. Mert Damlapinar on how to win in FMCG eCommerce in 2024
The FMCG Guys · Dwyer Partners
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Show Notes
Mert Damlapinar, also known as Ecommert, is an author, speaker and recognized authority in the Digital/eCom FMCG world. He's also currently Managing Principal at EPAM Systems after a tenured career in Digital with the likes of Mondelez or L'Oréal.
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He joined Daniel live at Henkel's Regional HQ in Vienna to speak about:
- The Bermuda Triangle: sales, marketing and data
- Using Data as a common language to break cross-functional silos
- The eras of eCommerce: Dawn, Bricks-to-Clicks and Highly Personalized Consumer era
- Moving to Europe after over a decade living in the US and key observations of the European eCom Grocery market
- How can European FMCG Brands make the most of eCommerce in 2024
Re-listen Mert's appearence on The CPG Scoop: https://www.cpgscoop.com/mert-damlapinar-principal-cpg-business-consulting-epam-systems/
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian