118. James Chandler, CMO at the IAB speaks about Standardization, the "IT" Word!
The FMCG Guys · Dwyer Partners
December 16, 202317m 26s
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Show Notes
Daniel sits down with James Chandler, Chief Marketing Officer at the IAB UK (the industry body for digital advertisitng), at the Retail Media Summit UK to speak about:
- The IAB's interaction with Brands and Retailers
- Why media standardisation is a focus topic in the industry right now
- James' career path prior to IAB
- How to bring all the relevant industry players to the table for the greater good.
Watch on YouTube: https://youtu.be/7FbuSF1FY1s
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian