116. Hakan Yurdakul and Ester Marchetti from Bolt Insight on AI-Powered Qualitative Research
The FMCG Guys · Dwyer Partners
December 9, 202352m 50s
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Show Notes
Hakan and Ester from Bolt Insight join Daniel and Efrain to speak about how their Chat AI tool is disrupting FMCG Market Research by delivering qualitative consumer insights at scale.
Learn more about Bolt Insight:
- https://www.boltinsight.com/
- https://www.boltchatai.com/
- https://www.linkedin.com/company/boltinsight/
Check out the Xmas BoltChatAI generated reports:
Get in touch with Hakan & Ester: [email protected] / [email protected]
In this conversation, you'll learn about:
- How only 20% of FMCG innovations are based on consumer data and 80% are delisted in the first 2 years!
- An AI-enhanced Chatbot that enables FMCG brands to dialog with their consumers directly
- Ester and Hakan's path from corporate to starting a business with a very clear purpose
- The importance of getting consumer insights in real-time and using AI in the right way
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