115. Cristina Kenz, Chief Growth & Sustainability Officer International at Kraft Heinz: Creative & Conscious Growth
The FMCG Guys · Dwyer Partners SL
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Show Notes
Cristina Kenz from Kraft Heinz joins Efrain and Daniel to speak about how her career, which started with a backpacking trip in Australia, has driven her to foster a culture of innovative and sustainable growth at Kraft Heinz.
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Main topics covered in this conversation are:
- Why it makes sense to have Growth and Sustainability under the same umbrella
- Key innovations Cristina and her team have driven at Kraft Heinz
- Creating a culture that fosters and rewards innovation
- How to effectively influence across markets and layers
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian