111. Mandy Critchley, Global Account Director at CommerceIQ on Mastering the 2024 eCommerce Marketplace
The FMCG Guys · Dwyer Partners
November 22, 202335m 19s
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Show Notes
Mandy Critchley is a Global Account Director at CommerceIQ, where she partners with top FMCG companies to help them win on the Digital Shelf. By the way, you can download their Chrome Plug-in here: https://growth.commerceiq.ai/fmcgguys
In this episode, you'll hear about:
- The evolution of the Retail landscape and challenges for eCommerce strategies it presents
- FMCG Brands' opportunities in Retail Media
- Creating quality content to have better online presence
- How to Break down internal organization silos
- Bringing it all together to be successful on the digital shelf in 2024!